Brand Yourself Around Your Passions

If I learned one thing right from the start that has been one of the single most important lessons I have
learned to date…Brand Yourself…And Brand Yourself Around Your Passions.  What does it mean to brand
yourself?  A brand is an asset that lasts a lifetime and is what gives you the ability to successfully launch
any business idea or venture you want for decades to come. 

When you step up as a LEADER, and establish a brand around YOU, people learn who you are…they learn
what you do…they learn to trust you as a leader in your industry and ultimately, the end result is that they
will buy from you.

Here is a little story about the lesson I learned in branding…
As soon as I realized I wanted to start an online business, I started thinking about all the different names
I could use to brand my business.  I must have had a list of 20 different names.  I went out and bought
a domain name with that name on it and didn’t even realize that no one would really know what that domain
name even ment.  Oh, of course it ment something to me, but who else?  The domain name I chose was
connectionfisher.com.  Now think about it for a minute…by looking at that domain name, could you make an
assumption of what my business was about?  Telephone maybe?  I don’t know.  I do know that I soon found
out that I needed to brand myself.  Here is another example…When I started my first YouTube channel, I
called it “In persuit of Health Wealth and Happiness”. Ok well maybe that brands what it is I want, but does
it really say anything about me? 

The point I am getting at is that it didn’t take me long to realize that I really didn’t know what I was even
going to be marketing when I first started, so trying to force a name that no one recognized was not the
way to go.  Brand YOURSELF!!  I can’t stress it enough.  Diane L Fisher is going to be Diane L Fisher for the
rest of my life and no matter where my passion leads me, I will always be branded as Diane L Fisher.  With
this in mind, you literally ARE your brand.

Building a personal brand online is really all about YOU ‘being you’ and sharing your unique personality,
knowledge, ability and skills.

So by now you may be thinking: What if I don’t know what my passion is?  In my up coming newsletter, (be sure to sign up on the side bar of this page,  if you havn’t already done so.)
I will be addressing the very subject of How to determine what it is that you are passionate about.  Believe
it or not, not everyone is especially clear on what makes them tick.  You see we all go through the motions
of daily life and sometimes we forget to stop and think about what we are passionate about.

So my tip for today about branding YOU:
Start your social media building stratagy today…
Go out and join facebook, twitter, YouTube and Linked In and use your name (if it’s available, if not, use a
variation of your name like I do.  I had to use my middle initial.)  These are all free to join and if you have any
problems getting them set up, please just CONTACT ME and I will do my best to help you through the
process.